Is it better to have keywords in the URL path or filename?

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United States Google Search Central
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Published on ● Video Link: https://www.youtube.com/watch?v=971qGsTPs8M


Duration: 2:01
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207

It seems that having relevant keywords in URLs is
very helpful. Does Google give higher importance
to keywords in the path vs filename?
E.g. http://example.com/tools/hammers/acme-metal-pounder
or http://example.com/tools-hammers-acme-metal-pounder?

Alex Black, Waterloo, Canada



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Tags:
google
seo
keywords
URLs