Jeremy Dunham on Marketing Rocket League
In this extended interview from our Rocket League series, we talk to Jeremy Dunham about that PlayStation Plus deal, launching Rocket League and the changing face of Psyonix.
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00:00 Joining Psyonix
02:18 Memories of Battle-Cars
03:18 Marketing Challenges
05:17 The Naming Process
06:21 PS Plus
10:07 Platform Breakdown
13:12 Sales Projections
16:13 Playerbase
16:28 DLC Performance
19:57 16 Months Later
24:00 In-game Monetization
27:15 Operating Costs
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