Kerala's Karthumbi Umbrella' is a vibrant example of Indian entrepreneurship: PM Modi
264Addressing the 111th Mann ki Baat, Prime Minister Narendra Modi said that monsoon is spreading its hues rapidly in different parts of the country. And during this rainy season, the thing that has started being searched for in every home is the 'umbrella'. Today in 'Mann Ki Baat', I want to tell you about a special kind of umbrella. These umbrellas are made in our Kerala.
In a way, umbrellas have a special significance in the culture of Kerala. Umbrellas are an important part of many traditions and rituals there. But the umbrella I am talking about is 'Karthumbhi Umbrella' and it is crafted in Attappady, Kerala. These colourful umbrellas are strikingly splendid. And the special fact is that these umbrellas are made by our tribal sisters of Kerala.
Today the demand for these umbrellas is rising across the country. They are also being sold online. These umbrellas are made under the supervision of 'Vattalakki Cooperative Farming Society'. This society is led by our woman power. Under the leadership of women, the tribal community of Attappady has displayed a wonderful example of entrepreneurship. This society has also established a bamboo-handicraft unit. These people are now also preparing to open a retail outlet and a traditional cafe. Their aim is not only to sell their umbrellas and other products, but they are also introducing their tradition, their culture to the world. Today Karthumbi umbrellas have completed their journey from a small village in Kerala to multinational companies. What could be a better example than this of being vocal for local?
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