KetnetKick 1: Game Intro Movie

Channel:
Belgium Larian Studios
Subscribers:
376,000
Published on ● Video Link: https://www.youtube.com/watch?v=-9dAcab7nOg


Duration: 3:04
12,448 views
39

Format: PC2TV
Type: Cross-media application
Target audience: Kids between 4 and 12
Strong points: Feedback loop between TV & Kids , Very targeted advertising, Cross media: TV - Game -- Website and A mix of playing and creating.

Kids Interactive Community (K.I.C.) is a brand new formula in cross-media that was introduced by VRT (Belgium's national broadcaster) in fall 2004. It was the world's first TV creative community and has enjoyed a tremendous success in Belgium, winning the much-coveted Kids Award 2004 and again in 2005.

The cross-media format allows new forms of much targeted advertising, innovative programming and brand strengthening.

These children communities have been published by various broadcasters and educational publishers throughout Europe.


Official website: http://www.ketnet.be
Website developer: http://www.larian.com/



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Tags:
Larian
Larian Studios
Ketnet
Ketnetkick
Scott
educational games
cross-media application
PC2TV
children communities