Keynote | In Game to IRL: How to Succeed in Purpose-Driven Play

Channel:

Games for Change

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6,990

Published on July 22, 2025 3:20:34 PM ● Video Link: https://www.youtube.com/watch?v=USuF_pPsm_s

Duration: 0:00

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With 3B+ gamers globally, developers have an opportunity to drive positive impact at an international scale. It’s no secret that Gen Z audiences gravitate toward purpose-driven brands, and games are no exception, with nearly 70% of gamers stating they’re more likely to engage with titles that incorporate social good initiatives. But how can studios launch purpose-driven activations that resonate with players, encourage real-world action, and help reach key studio goals in a challenging industry landscape?

Join Mathias Gredal Nørvig, CEO of SYBO, the studio behind hit mobile game Subway Surfers, and Deborah Mensah-Bonsu, founder of Games for Good, as they discuss actionable insights for studios hoping to enhance sustainability or social good efforts, but aren’t sure where to begin.

Speakers:
Deborah Mensah-Bonsu
Mathias Gredal Norvig