Lessons in tackling incumbents in crowded markets every founder should know | TC Disrupt 2024

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Founders seldom have the luxury of entering a completely empty market, but what happens when the incumbents are unusually entrenched? What does it take to start a company in an industry dominated by big players and technologies that have barely changed?

Watch as Quilt Founder & CEO Paul Lambert, Fumo Materials CEO Gurinder Nagra, and RA Capital Managing Partner Brigid O'Brien discuss the trials of taking on multinational conglomerates while building hardware and preparing for scale.

#TechCrunchDisrupt2024 #Technology #Startups

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