Duration: 37:06

401 views

4

GamesUR is a day-long event of knowledge-sharing for video game professionals leveraging games user research (gamesUR): user testing, game analytics, user experience (UX) processes.


Leveraging the Player Life Cycle with Data

With more than 20M people playing our games daily and over 1.7M events entering our database every minute, Miniclip is a truly data driven company. The Business Intelligence team is able to use that data to support decision-making and provide a personalized experience along all the different stages of the players lifecycle. Throughout our presentation we will provide concrete examples on how to take advantage of quantitative research to enhance the frequency in which players return to the game (retention), how to make them more engaged with it (engagement), and how to incentivise them to spend their money (monetization) and to diffuse our games among their friends (virality). The strategies presented to promote these behaviours are, among others, A/B testing, behavioural analysis, simulations and player segmentation.

Inês Santa Ana is a Data Analyst at Miniclip, a global leading company in digital games. She is responsible for the collection and analysis of data from several Miniclip mobile titles, such as Football Strike, Soccer Stars, Basketball Stars, and Golf Battle. In her role, she focuses on the gameplay and user behaviour, by performing exploratory, predictive and prescriptive analysis as well as running A/B test experiments. Before joining Miniclip, Ines was conducting neuropsychological research focused on attention shifting, inhibitory control, and decision-making within social dilemmas.

Daniela Cunha is the data analyst assigned to 8 Ball Pool, Miniclip’s biggest title. She takes care of the collection of data on over 10 million DAU, performing analysis to inform decision making in all the steps of the product’s design and development. Her focus is mostly on testing new features and the investigation of player engagement with them. She also does player behavioural studies and simulations to prescribe the best course of action in the design of future features. Formerly she studied Anthropology and performed research in the field of Human Biology and Evolution.