Duration: 26:33

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The analytics field spans nearly all industries, some of which are more context-dependent than others. While analyzing gameplay data, context becomes very important as the rules of the game and player behavior inject themselves into the conclusions/insights in ways that can sometimes have unforeseen effects. This talk examines two such instances in Hearthstone and Overwatch.

Aleksander Mirkovic, Blizzard

Aleksandar Mirkovic is the Manager of Overwatch Analytics. He is currently managing the Analytics team for Overwatch, and he has previously worked on most of the Blizzard titles. Aleksander has 10 years of experience in analytics and 8 years of industry experience in gaming.

#gamesUR Conference
Games User Research focuses on players’ psychology and their behaviour via techniques such as playtesting, analytics, expert analysis, and others. Game User Researchers aim to help game developers deliver players the best gaming experience possible.

The #gamesUR Conference is a biannual gathering of the world's top professionals in games user research. For more information visit www.gamesurconf.com