Localization - What is Localization in Gaming

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Deconstruction Gaming

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Published on September 12, 2021 4:00:02 PM ● Video Link: https://www.youtube.com/watch?v=3FdXIwTa0UE

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Pac-Man (1980)

Duration: 1:00

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What does Localization mean in Games? Localization is making changes to a game for sale in another country. This video will define and explain the meaning of the Game Term Localization.

Localization Definition, Localization Meaning, Localization Explained, Localization Explanation, Localization Defined

Welcome to Deconstruction Gaming’s Guide to Gaming Terms. In this video we will explore the term Localization. So what does Localization mean? Localization is making changes to a game for sale in another country.

A big part of localization is text or dialog changes into a new language. Beyond text changes, game assets may also be changed, from UI and in game elements to packaging and advertising. This will often be done to satisfy cultural norms, media laws, or for game rating purposes. The choice to localize is usually based on the potential Return on Investment of game sales in the new region. An early example of successful localization is Pac-Man, changing from the original translation of Puck-Man for obvious potential vandalization reasons. A less successful but internet meme worthy localization is the poor translation that resulted in “All Your Base Are Belong to Us”.

I hope this helps explain what Localization means in Gaming Terms.

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