Machine Learning Spam in Google via @martinibuster
Reported today on Search Engine Journal
For the full article visit: http://tracking.feedpress.it/link/13962/13177560
Machine Learning Spam in Google
Spammers are taking advantage of Google Rich Results algorithms in order to place content at the top of Google search. Spammers are taking advantage of machine learning technologies to automatically create video content from web pages and vice versa. The same technology can be used to create text content from podcasts and podcast content from web pages.
This isn't theory, it's currently live on Google. Can Google keep up with machine learning spam?
New form of spam. Scrapers use Text to Speech software on your content then copy your featured image for a video, then upload it to YouTube to spam Google Organic with their auto-generated videos that rank for your topic. @JohnMu @dannysullivan
- Roger Montti (@martinibuster) December 27, 2019
Text to Video Spam
I first noticed the text to video spam when I searched on a news headline.
I won't name the YouTube channel nor the news sites that are having their content "re-purposed" however. The point is to describe a spam technique that currently is live on Google. Who the spammers are is besides the point.
This is how it works:Google ranks videos that are newsworthy at the top of Google's search results. When a news topic is trending, Google will promote videos about that topic to the top of Google's search results.
The spammers are exploiting this loophole in Google's algorithm because the trending topics algorithm apparently does not not check if the audio content is a duplicate of text content.
How to Create Text to Video Content?
There are many ways to create fake video content. One way can be to download textual news content from an RSS feed then run it through a text to audio converter. Now the spammers have an audio file.
Google Cloud Can Help Spammers Spam Google
Google Cloud has a