Made with Limber

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Published on August 13, 2024 12:00:00 AM ● Video Link: https://www.youtube.com/watch?v=RybaI7SWh-Y

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Made with Limber by @tigrelab
https://aescripts.com/limber
#aescripts #aftereffects #limber
The agency @sohosquareathens and @foss.productions approached us again with an exciting challenge: to create a campaign for @mamosbeer and their new «Unfiltered» line of beers. They wanted a redesign of their visual style, aiming for a rawer, more unfiltered collage aesthetic that would capture the true essence of their product, through an animation simulating a POV of how they created their beer.
To achieve this unique look, we employed a variety of mixed media techniques. We photographed torn papers for dynamic transitions, conducted a mini home photoshoot to capture hand actions, and even utilized artificial intelligence to generate some of the images we blended into our collage designs. We mixed and animated everithing in after effects, and we used Limber from @aescripts to rig the arms of the main character.
The result is a bold and dynamic 20-second digital campaign piece that captivates with its gritty, authentic feel. This project was a fantastic opportunity to explore our collage techniques and deliver a fresh, impactful visual experience.
Full credits on the website!
#collage #collageart #collagedesign #motiondesign #collageanimation #makingof #bts #aescripts