Make a Rockstar App -- Get Groupies! | Adam BOYDEN
1The most successful casual game creators have their own groupies — a following that is addicted to their game. For example, have you heard of a little game called, Angry Birds? How can you catapult your game into success? Adam will discuss how to successfully develop a game that will expand your usual audience. He will discuss components to creating an irresistible UI, creating retention among users, and getting your game to go viral using social media tactics. And he's not done there...he will face the million dollar question: how can you make money from your game? He will review monetization models, and key measurement metrics, tools and methods and provide case studies of companies to model business after such as, Zynga, Playdom, SPILGAMES, and iWin.
For slides visit: http://casualconnect.org/lectures/marketing-pr/make-a-rockstar-app----get-groupies-adam-boyden