Intuition vs Metrics: How Social Game Design Has Evolved | Laralyn McWILLIAMS
9Traditional game design meant placing your bets: create a game you think will be successful, then see what happens after launch. Designing a social or online game means you have almost instant access to player data, and you can make quick changes. Its easy in that environment to let data drive game design, at the cost of originality. Veteran game designer Laralyn McWilliams discusses how her designs have changed after transitioning from traditional to online games. Using real-world examples, she will discuss (and debate) when to go with your gut, and when to look at the numbers. Attendees will gain insight into balancing todays data-driven design environment against creativity and originality, against a backdrop of real-world examples.
For slides visit: http://casualconnect.org/lectures/community-social/intuition-vs-metrics-how-social-game-design-has-evolved-laralyn-mcwilliams