#makethefuture: The Story of Shell Through Social

Channel:
Ireland Web Summit
Subscribers:
81,500
Published on ● Video Link: https://www.youtube.com/watch?v=EM6l4g5J-3s


Duration: 16:43
485 views
6

With their #makethefuture campaign, Shell have challenged convention on what it means to be an oil and gas company. Shell CEO Dean Aragon shared how he made millennials believe in Shell.

Web Summit is the fastest growing technology conference in the world. Don't miss out on your chance to attend, buy your tickets here: http://news.websummit.com/YT_tickets



Other Videos By Web Summit


2018-03-21On the brink of a voice-enabled world?
2018-03-21Google and Facebook's Influence Over the Digital Ad Industry: Can Media Benefit?
2018-03-21We Must Ban Sex Robots
2018-03-21Our robot future: A day in in the life in 2030
2018-03-21Bringing 5G to life
2018-03-21Faster than a blink of the eye
2018-03-21As Advertising Embraces Content Marketing, Who'll Take Care of Brands?
2018-03-21Marketing in a Mobile First World
2018-03-21Chuck Porter: In Conversation
2018-03-21eCustomising Your Fashion Look This Season
2018-03-21#makethefuture: The Story of Shell Through Social
2018-03-21Should we introduce a universal basic income?
2018-03-21The Power of Asking 'Why?'
2018-03-21Dr. Oz: In Conversation
2018-03-21Brand 2017: Adjusting to the Digital Revolution
2018-03-21Life 3.0: A conversation with Max Tegmark
2018-03-21A robot in every room?
2018-03-21How Are Publishers Approaching Content Monetisation?
2018-03-21See you later, steering wheel!
2018-03-21Briefing: 5 ways AI can change our world now
2018-03-21Where we're going we won't need roads: Flying cars are coming


Tags:
web summit 2018
web summit 2017
web summit 2017 highlights
web summit
paddy cosgrave web summit
web summit centre stage
web summit portugal
web summit paddy cosgrave
the web summit
web summit video 2017
#makethefuture
Shell
social media campaign
CEO
Dean Aragon