Making Unknown Hashtags Trend
178As seen on #AskGaryVee Episode 7 - https://www.youtube.com/watch?v=oK1dNr62enY
Q: How do you take an unknown hashtag and make it popular?
A: It makes me sad that I have to attack this question. This is going to be long winded. First question back to you: Why do you want it to trend? As we all know, trending hashtags aren't actually very ownable. If a hashtag is trending, absolutely anybody can use it. More importantly, when something trends, we see a lot of spammers jump on to market their own crap. So my question to you is why do you want #mommyenergy to trend? At that point any other mommy blogger could easily jump on it. The only reason I use the #AskGaryVee hashtag is so that I can easily find all the questions easier. It's a utility, not a marketing tool. So I think you're not taking enough time to think about the "why." The strategy matters!
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Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
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