‘Map of Big Love’ by MINI and Google
There are many ways to see a city – and it's precisely this diversity that makes urban life so appealing. MINI is now presenting a unique new way to explore a city through the themes that users interest most: From ‘Mood Boosters’ and ‘Conscious Living’ to the ‘City as Playground’ as well as through the very personal eyes of six MINI Friends. The ‘ Map of Big Love’ offers a multi-lense view on Munich by linking the favorite places of these MINI Friends to varied curated routes and content.
The digital experience points to the many sides of urban life. ‘The ‘Map of Big Love’ thrives on community exchange and the belief that looking at things from different perspectives leads to enrichment for everyone,’ says Bernd Körber, Head of MINI. ‘Just as the MINI increases the fun of urban mobility on every trip, the new hub leads to precisely those destinations that make a city particularly lovable.’
‘We are thrilled to help MINI bring their colourful and optimistic attitude to life by using Google Maps Platform', explains Achim Rietze, Strategy Lead, Creative Works, Google. 'Thanks to the new WebGL-powered Maps features like Cloud-based Maps Styling, users can see how different the world can be and explore new perspectives on Munich'.
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