Marketing Website Accessibility in the Age of Assumptions via @kim_cre8pc
0Reported today on Search Engine Journal
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Marketing Website Accessibility in the Age of Assumptions
Offering website accessibility services has attracted enthusiastic interest from digital marketing and web design companies seeking new revenue streams.
Ground zero is overcoming accessibility assumptions, myths, biases, and even misguided marketing about what accessibility is and who it is for.
Which Leg Is First?
When you put on your shoes, which foot do you choose first? Is it your left foot, or right foot? Do you sit or stand on one leg and then switch legs? Do you wear shoes? Do you wear socks with sandals? (Had to ask.) Do you own shoes?
What happens for people who do not have feet?
How often do web designers, developers, and marketers think about what we do, and how we do it? Why do we do it? When do we do it?
What happens when we can't do it?
The assumption is that everyone can use our websites. They'll figure it out.
There Is Gold in ADA Lawsuits
There once was a time in America where people lived, hunted and went to war over buffalo and boundaries, or a show of machoism between tribes.
When the country was "discovered", a new group of people arrived and grabbed the land on the authority of a "chief" from somewhere across the big ocean who had never been there but assumed Native Americans wouldn't mind a few changes.
Did they know who the people were who inhabited the mountains?
Was anyone brainstorming at a meeting with a gigantic whiteboard exploring all the ways to invade, create, persuade, trade with, sell to, convert, and otherwise dump a new system of life on people who could not use any of it?
No silly. Whiteboards didn't exist back then.
The insult was the assumption by the British that the land was for sale at all.
How do you sell something you do not understand?
How do we build websites for peo