Mastering the Art of Rewarded Video | Tal Shoham

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=FWPqJV_0csM


Duration: 22:09
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Download Slides: http://www.gamesauce.biz/2016/05/26/tal-shoham-the-delicate-art-of-rewarded-video-casual-connect-video/

Delivered at Casual Connect Asia 2016

Rewarded video ads are the fastest growing category in mobile advertising and have become one of the best ways to capture the attention of today’s visually-stimulated consumers. Tal Shoham digs into the fine art of mastering rewarded video and how to do it right; perfecting the balance of ads in your app in order to increase engagement, maintain retention, monetize your app appropriately, and preserve your user fanbase.



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Tags:
Casual Connect
Casual Connect Asia 2016
Tal Shoham
ironSource
casual games
mobile games
advertising
video ads
rewarded video ads
mobile games advertising
user engagement
user retention
monetization