Mattel Expands Storytelling & Toy Universe and More! | On The Shelf Podcast Ep. 016

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Constant Collectible

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Published on March 5, 2025 5:19:35 PM ● Video Link: https://www.youtube.com/watch?v=yUGUe-cJLGc

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In this issue of On The Shelf, we take a look into Mattel’s latest ventures, including a groundbreaking partnership with TOKYOPOP to bring manga-style graphic novels to Hot Wheels and Barbie. Plus, we discuss Mattel’s expansion into amusement parks, their licensing deal with Warner Bros./DC, and exciting toy reveals from New York Toy Fair, including the epic MOTU x Thundercats crossover!


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Check Out PIXEL DAN and his coverage of the 2025 New York Toy Faire (   • New York Toy Fair 2025  )


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