Maximizing monetization via cross-category affinities (Playtime 2024)
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Published on ● Video Link: https://www.youtube.com/watch?v=eh-MOwZTzMw
4Competition for users’ time and spend is often category agnostic. In this session we explore where new buyers enter Google Play, who are category loyalists versus those who spend across categories, and cover insights about how to make the most from users' time and wallet share trends.
Filmed at #GooglePlaytime EMEA in Milan, October 2024
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Event:
Playtime 2024
#googleplay
Speaker:David Crary Mandel
Product: Google Play