Mercedes Benz G Class Race Car Project Geländewagen
On September 8th, Project Geländewagen – the first outcome of a collaboration that is a first of its kind between Mercedes-Benz and Chief Creative Director and Founder of Off-White and Men’s Artistic Director of Louis Vuitton Virgil Abloh – was unveiled via a unique digital launch event. The conceptual design project, led by Mercedes-Benz Chief Design Officer Gorden Wagener and Abloh used the Mercedes-Benz
G-Class to explore ways of disrupting future perceptions of luxury. The result is a distinctive manifestation of the G-Class as never seen before. Compelled to support the arts at a critical time, a replica of the design piece will be auctioned as part of Sotheby’s Contemporary Curated, one of the auction house’s most revered series which is defined by the unique perspective of a different influential tastemaker each year, with all proceeds going to a charity that supports international creative communities. Advanced bidding will begin on September 14th, 2020.
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