Microsoft Follows PS5 & Sony's BAD Example | The (un)Official Xbox Series X Price Increase is Here

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Griffin Gaming

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Published on February 13, 2023 7:20:24 PM ● Video Link: https://www.youtube.com/watch?v=v6lQzqbPHCc

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Call of Duty: Black Ops (2010)

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Let's Play

Duration: 12:29

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The (un)Official Xbox Series X Price Hike is here and no it is not just in India this time. The strategy Microsoft and Phil Spencer are employing is one similar to that of what PlayStation and Sony did with the PS5 when it came to increasing the price in the United States. By only stocking or mostly stocking store shelves with console bundles, Microsoft and Sony have effectively raised the price of both the PlayStation 5 and Xbox Series X worldwide. At first this may not seem like a price hike but Xbox is charging $560 for a Forza Horizon 5 Xbox Series X Bundle which contains a racing game that has already been available free in gamepass for over a year now rather than the new Forza Motorsport game launching in a few months. It all comes down to a principle known as dollar cost averaging where if enough bundles are sold alongside the standalone console it effectively averages out to an average purchase price where it would be like Microsoft raised the price of the console without actually doing so. This is a similar strategy Sony employed last summer and has obviously proven to be effective.

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Sony and Jim Ryan announced today that the PlayStation 5 would be receiving a price increase worldwide in regions like Japan, Canada, Europe, the UK, Mexico, and pretty much anywhere else that isn't the United States. With as difficult as it has been for PS5 Fans to find a buy a console for the past 2 years after the PlayStation 5 Release Date, it is a major slap in the face to PS5 fans and customers for Sony to raise the price on this console when in reality the price of the PS5 should only be decreasing after launch. There really is no defense for this whatsoever and puts a lot of Sony's other recent decisions like $70 games, $10 patches, and many other anticonsumer practices in question. Meanwhile Microsoft has come out and announced that the Xbox Series X and Xbox Series S would not be receiving any form of a price increase and Nintendo has made no indication to increase the price of the Nintendo Switch, Nintendo Switch Lite, or Nintendo Switch OLED.

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