Microsoft reorgs the softw are side of its augmentedvirtual reality operations
0Microsoft reorgs the softw.are side of its augmented/virtual reality operations.
Microsoft is moving around a bunch of its augmented reality/mixed reality/virtual reality assets as one of its regular reorgs.
The details of this latest shuffle come courtesy of Brad Sams at Petri.com. Apparently, Microsoft has created a new Mixed Reality Studio that replaces its former Evoke Studio and other of its AR/VR/MR products, including Paint 3D, Mixed Reality Viewer and Remix3D. (Microsoft refers to these AR/VR/MR software assets as EDM, or "Every Day Magic," Sams says.)
Evoke Studio was formerly the domain of Corporate Vice President Chris Pratley and was part of VP Kudo Tsunoda's Windows App Studios unit. Pratley was in charge of a team of artists, data scientists, and others working on "new digital memory and video storytelling" for Windows 10 and other platforms that involved mixed reality, deep learning and AI. Evoke's first -- and maybe only publicly announced and shipped -- product was Story Remix in Windows 10.
As it's midway through Microsoft's fiscal 2018, it's a typical time for a mini-reorg. And it's not surprising that Microsoft might be interested in further jump starting its AR/VR/MR efforts, and possibly redirect them a bit toward the enterprise/digital workplace.