MINI x Lucca Games &Comics (Italy)
0MINI renews its partnership with Lucca Comics & Games, which will be held from 28 October to 1 November 2022 in Lucca.
“MINI has always had at heart the enhancement of young talents - declares Stefano Ronzoni Head of MINI - and this year we have chosen to collaborate with Lucca Manga School with a project that will involve students during the academic year 2022-23.
The main concept on which the students are called to work is based on the MINI theme "Big Love", which translates into love for people and the surrounding environment. The students will have to investigate the issues of environmental sustainability and social inclusion, dear to the MINI community, with the ultimate aim of creating digital illustrations. Through this project MINI wants to give space to young talents to fully express their creativity and to refine the ability to work in synergy in a team. "
The manga became one of the main sectors in the Japanese publishing industry in the 1950s and was able to conquer a progressively increasing popularity, when Mini also made its debut on the scene, soon becoming a cult object.
If manga are so loved, it is above all thanks to the fact that the stories they tell are compelling: not only do they narrate more or less realistic events, but they do so by arousing emotions and making the user take an interest in the fate of the characters, identifying with them. last and wondering about the development of history.
Manga is a young and fresh product, where author and user must meet in an implicit theory of emotions shared by both.
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