Mona uses "slightly coerced" museum workers as models

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Published on August 10, 2020 12:21:39 PM ● Video Link: https://www.youtube.com/watch?v=FN98-PRPgfU

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Mona, the unconventional Museum of Old and New Art, has launched this year’s winter collection and is using its museum workers as models, an innovative and tongue-in-cheek solution to saving money during the costly coronavirus crisis.

“What we saved on the models, we spent on the collection,” writes Mona. “Get this winter’s cosy and slightly coerced museum worker look by buying some seasonal Mona threads from our shop.”

Read the full story here: https://blooloop.com/news/mona-museum-workers-model-winter-collection/