#my #short #tiktok #compilation
5ByteDance planned on Douyin expanding overseas. The founder of ByteDance, Zhang Yiming, stated that "China is home to only one-fifth of Internet users globally. If we don't expand on a global scale, we are bound to lose to peers eyeing the four-fifths. So, going global is a must."[20]
The app was launched as TikTok in the international market in September 2017.[21] On 23 January 2018, the TikTok app ranked first among free application downloads on app stores in Thailand and other countries.[22]
TikTok has been downloaded more than 130 million times in the United States and has reached 2 billion downloads worldwide,[23][24] according to data from mobile research firm Sensor Tower (those numbers exclude Android users in China).[25]
In the United States, celebrities, including Jimmy Fallon and Tony Hawk, began using the app in 2018.[26][27] Other celebrities, including Jennifer Lopez, Jessica Alba, Will Smith, and Justin Bieber joined TikTok as well as many others.[28]
In January 2019, TikTok allowed creators to embed merchandise sale links into their videos.[29]
On 3 September 2019, TikTok and the U.S. National Football League (NFL) announced a multi-year partnership.[30] The agreement occurred just two days before the NFL's 100th season kick-off at Soldier Field, where TikTok hosted activities for fans in honor of the deal. The partnership entails the launch of an official NFL TikTok account, which is to bring about new marketing opportunities such as sponsored videos and hashtag challenges. In July 2020, TikTok, excluding Douyin, reported close to 800 million monthly active users worldwide after less than four years of existence.[31]
In May 2021, TikTok appointed Shou Zi Chew as their new CEO[32] who assumed the position from interim CEO Vanessa Pappas, following the resignation of Kevin A. Mayer on 27 August 2020.[33][34][35] On 3 August 2020, U.S. President Donald Trump threatened to ban TikTok in the United States on 15 September if negotiations for the company to be bought by Microsoft or a different American company failed.[36] On 6 August, Trump signed two executive orders banning U.S. "transactions" with TikTok and WeChat to its respective parent companies ByteDance and Tencent, set to take effect 45 days after the signing.[37] A planned ban of the app on 20 September 2020[38][39] was postponed by a week and then blocked by a federal judge.[40][41][42][43] President Biden revoked the ban in a new executive order in June 2021.[44] The app has been banned by the government of India since June 2020 along with 223 other Chinese apps in view of privacy concerns.[45] Pakistan banned TikTok citing "immoral" and "indecent" videos on 9 October 2020 but reversed its ban ten days later.[46][47][48] In March 2021, a Pakistani court ordered a new TikTok ban due to complaints over "indecent" content.
In September 2021, TikTok reported that it had reached 1 billion users.[49] In 2021, TikTok earned $4 billion in advertising revenue.[50]
In October 2022, TikTok was reported to be planning an expansion into the e-commerce market in the US, following the launch of TikTok Shop in the United Kingdom. The company posted job listings for staff for a series of order fulfillment centers in the US and is reportedly planning to start the new live shopping business before the end of the year.[51]
According to data from app analytics group Sensor Tower, advertising on TikTok in the US grew by 11% in March 2023, with companies including Pepsi, DoorDash, Amazon and Apple among the top spenders. According to estimates from research group Insider Intelligence, TikTok is projected to generate $14.15 billion in revenue in 2023, up from $9.89 billion in 2022.[52]
Musical.ly merger
Further information: Musical.ly
On 9 November 2017, TikTok's parent company, ByteDance, spent nearly $1 billion to purchase musical.ly, a startup headquartered in Shanghai with an overseas office in Santa Monica, California, U.S.[53][54] Musical.ly was a social media video platform that allowed users to create short lip-sync and comedy videos, initially released in August 2014. TikTok merged with musical.ly on 2 August 2018 with existing accounts and data consolidated into one app, keeping the title TikTok.[55] This ended musical.ly and made TikTok a worldwide app, excluding China, since China already had Douyin.[54][56][57]