'Need For Speed Unbound' Reveals Collaborations With Lifestyle Brands Like Palace, Versace, Puma
0'Need For Speed Unbound' Reveals Collaborations With Lifestyle Brands Like Palace, Versace, Puma And More
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Need for Speed Unbound’s fashion collaborators were curated by the game’s fashion director - and editor-in-chief of U.K. culture magazine Wonderland - Toni-Blaze Ibekwe. “Need for Speed Unbound presents a real visual identity, one where players can see themselves, and their style, represented in the game,” said Ibekwe. “With these partnerships, we’re blurring the lines between IRL and digital content, and my main hope is that fans adopt the freedom to express themselves through clothing, and apply some of their ‘daring’ in-game choices in real life.”
Palace, Versace, Puma, Namilia and Danielle Guizio will bring their iconic brands into the Need for Speed Unbound experience through bespoke collaborations that showcase each of their cutting-edge styles and go beyond licensed player clothing.
Palace: For the trendsetters racing the streets of Lakeshore City, the Need for Speed Unbound Palace Edition created in collaboration with Palace Skateboards delivers a variety of custom rides, gear and decals to trick out their rides and their character’s outfits. For more information on the
Versace: An iconic fashion house which doesn’t need an introduction, Versace will bring their prestigious style to Need for Speed Unbound through an in-game Rival, Medusa, who brings the Versace woman’s rebellious energy and high-gloss glamor to life as a street racer along with 10 in-game pieces of apparel from jackets to sneakers.
Puma: A long-standing partner of the Need for Speed franchise and synonymous with “Forever Faster,” Puma brings the speed with its in-game Rival Racer Chase who rolls in a special Puma wrapped Porsche 911 GT3 RS. Players can get their hands on 13 other exclusive Puma in-game items including track pants, hoodie and jacket.
Namilia: Driven by the revolutionary spirit of youth culture and celebration of freedom and self identity, Namilia will feature a selection of six in-game items from a coat to a corset.
Danielle Guizio: A luxury brand that reflects the subcultures of New York City, GUIZIO’s collaboration will introduce in-game rival Harlow who makes her mark in a special, custom wrapped Chevrolet Corvette Stingray featuring the brand's iconic motifs.
'Need For Speed Unbound' Reveals Collaborations With Lifestyle Brands Like Palace, Versace, Puma And More
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Need for Speed Unbound Announces Collabs with Iconic Fashion Brands Versace, Puma
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In-Game Fashion Collaborators Confirmed for 'Need For Speed Unbound'
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Need for Speed Unbound adds iconic fashion brands like Puma, Versace to in-game closet
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