New Way Now: Technogym personalizes fitness with generative AI
20Summary: Technogym uses Google Cloud's generative AI to power Technogym Coach, an AI-based virtual trainer that delivers personalized fitness programs and motivates users to achieve their goals.
Challenge: Providing personalized fitness experiences to millions of users with diverse needs and goals, across various locations and equipment.
Solution: Technogym utilizes generative AI and BigQuery to analyze user data and create hyper-personalized training programs, including tips on nutrition, sleep, and mindfulness.
Results: Increased user engagement and motivation, improved fitness outcomes, and a more personalized and effective training experience.
Highlights from our interview with Erica Alessandri, Member of the Board and Group Digital Product Manager at Technogym:
→ "Now with generative AI we can use that data to take our customers to new levels of hyper personalization. Our goal is to offer consumers precision training experiences, fully personalized to their needs, passions and aspirations."
→ "With the Technogym ecosystem, we have the ambition to revolutionize the way people access fitness, sport and health. Google Cloud has the latest gen AI models and services, and the most scalable and stable data platform out there, which makes it the ideal partner."
Google Cloud products in use: Gemini, Big Query, Google Cloud Storage, Vertex AI, Model Garden
Learn more:
→ The Technogym Coach is a digital personal trainer that motivates and guides users along their journey within the Technogym App, based on their goals, needs, and level: https://www.technogym.com/en-US/support/post/what-is-the-technogym-coach/