Next Generation Playable Ads | Joyce Xu

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=qdUK8ZH2ihk


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Article about Joyce Xu: http://bit.ly/2sxXwk5 | Delivered at Casual Connect USA 2018. Yes, playable ads can deliver the most cost-effective new users and the ones with better post-install performance, but what are the limitations and how are these being addressed? Come and hear about the state of playables in the market, and what truly new innovations are coming your way. Playable ads for 3D and Action games. Also, cost effective ads to split test. Come and hear more!
Download slides at: http://bit.ly/2FMCBvj



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Casual Connect
Casual Connect USA 2018
Joyce Xu
ZPlay
Game industry