Next Generation Ram Truck Design

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Published on February 24, 2020 4:32:32 PM ● Video Link: https://www.youtube.com/watch?v=I7Al3jSUsd8

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Without a nudge from an art teacher, a visit to an art school or just plain luck, some of the world’s top automotive designers may never have made their mark on history.

Mark Trostle, Head of Ram Truck Design at FCA, wants to change that. Eight years ago, he revived a contest he won as a high school student that helped drive him to where he is today, leading the design efforts for some of the most desired vehicles on the road.

The 2020 Drive for Design contest challenges U.S. high school students in grades 10-12 to sketch a Ram truck of the future. And, just like in the professional world, there is a level of urgency – entries are due by May 1, 2020. Three students will be named winners from all valid entries received.

“The landscape of automotive design has changed and today’s automotive designers not only sketch cars, they create some of the most advanced user experience systems, work with 3D technology, research color trends and create interior spaces that are multifunctional and beautiful,” said Trostle. “As the field of automotive design grows, it’s vital that we increase awareness and educate students and parents about the career opportunities available.”

The Drive for Design competition kicked off during the EyesOn Design commemorative poster unveiling held at the Detroit Institute of Ophthalmology in Grosse Pointe Park, Mich.

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