Nintendo: Its History of Reinvention, Business Practices, and Soft Power
14I originally submitted this video script as a paper at a course in Contemporary Japanese Society, under the title "Nintendo as a Japanese Company: Reinvention, Business Practices, Soft Power".
You'll be able to find the essay in written form on my substack, https://themindshatteredandrenewed.substack.com/
References:
Alt, Matt 2020. Pure Invention: How Japan’s Pop Culture Conquered the World, New York: Random House.
Anna. (2024). “List of Nintendo Stores in Japan.” Japan Web Magazine.
Anonymous. (2008). “Wii's Future In Motion” Forbes.
Ashcraft, B. (2011, Dec 1). “The Nintendo They’ve Tried to Forget: Gambling, Gang¬sters, and Love Hotels.” Kotaku.
Jackson, Ashton. (2024, Feb 13). “Nintendo CEO once halved his salary to prevent layoffs, and it worked—why that’s so uncommon today.” CNBC.
Kingston, Jeff 2012. Contemporary Japan: History, Politics, and Social Change since the
1980s, Hoboken: Wiley-Blackwell. 1st Edition
Leheny, David (2015) ‘Naruto’s Limits: What can soft power actually achieve?’ Nippon.com, 20 January 2015.
Morris, Chris. (2024) “Nintendo nominates 3 women to its board of directors.” Fortune.
Neary, Ian 2019. The State and Politics in Japan, Cambridge: Polity Press.2nd Edition
Norman, Jim. (2023). “Percentage Of Female Managers At Nintendo Hasn't Improved, Despite Pledges.” NintendoLife.
Inoue, Osamu. (2010). Nintendo Magic: Winning the Video Game Wars. Vertical Inc.
Phillips, Tom. (2024). “Microsoft CEO's pay rises 63% to $79m, despite devastating year for layoffs.” Eurogamer.
Puutio, Alexander. (2024). “How Japanese CEOs Continue To Lead With Empathy And Sacrifice.” Forbes.
Reidy, Gearoid. (2023). “From Godzilla to Shohei: Japan's soft power had a big year”. The Japan Times.
Sherif, A. (2024, August 8). Nintendo Switch Unit Sales Worldwide 2017-2024. Statista.