November Update About Links? Google Says Don’t Jump to Conclusions via @martinibuster
0Reported today on Search Engine Journal
For the full article visit: http://tracking.feedpress.it/link/13962/13006563
November Update About Links? Google Says Don't Jump to Conclusions
Google's John Mueller was asked about low quality links and the November 2019 update. During his answer, Mueller twice advised the publisher to not jump to conclusions about a connection between links and the November Update.
A search marketer related to John Mueller that after the November update, when reviewing recipe bloggers hit by the updates they noticed that the sites had links from low quality link building practices.
The search marketer said:
"You could clearly see many unnatural links via recommendation widgets and other link building tactics."
The person asked if it's worth it to disavow those links since it appeared as if Google had simply devalued the links and that's why the sites were no longer ranking.
John Mueller prefaced his response by noting that he didn't look at a specific site and that his comments were spoken in a general sense.
This is Mueller's response:
"In general if you look at your site and… it seems like there's really a clear pattern of unnatural links associated with your site, that could be because you've been doing link building in some kind of… weird way, if you've been using widgets to build links, all of the usual kinds of things then that's generally something I'd recommend trying to clean up regardless of any updates that happen."
What John Mueller was saying with regard to links and the recent update, is that links from sketchy link building practices like widgets should be dealt with "regardless of any updates that happen."
Mueller declined to associate poor link building practices with the update.
He then discussed ways to deal with links from poor link building schemes. At the end of his response he circled back to the topic of links and the November 2019 Goog