6 Awesome Tools You Need for Your Content Curation Strategy via @marcushokh
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6 Awesome Tools You Need for Your Content Curation Strategy
About a decade ago, the concept of content marketing was considered to be a novelty in the marketing community.
However, almost every marketer has now woken up to the fact that there's no winning without it.
96% of the most successful content marketers have realized that providing valuable information to their audience makes their organization gain credibility as a trusted resource.
Having a well-thought-out content marketing strategy is the need of the hour for every business.
But it isn't easy to keep churning out fresh, relevant, and informative content on a regular basis.
This is where content curation comes in.
It's a great way to fill the void and keep your audience engaged while you focus on creating and promoting original content. Here are six awesome tools to help you with content curation.
1. Pinterest
Pinterest is a visual content discovery and social media platform.
Users can use it to search and find content related to a variety of niches such as marketing, lifestyle, health, fashion, food, travel, and many more.
Once found, users pin such content to their boards (collections of content related to a particular theme) which can be private, public, or shared.
As a part of your content curation strategy, you can create a free Pinterest account and start pinning relevant content (that your target audience is likely to be interested in) to your own boards.
You can then share such content to attract and engage your audience.
Pinterest also allows you to follow other boards that can help you with ideas and inspiration from businesses that have similar target audiences as yours.
2. Scoop.it
Scoop.it helps you discover the most relevant content based on topics you specify and share them directly on your so