Operating User Acquisition Campaigns | SHKOLNIKOV

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=Jd5Nd03QWyg


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Download Slides: http://gamesauce.org/news/2015/07/20/dmitry-shkolnikov-bringing-the-technologies-of-user-acquisition-casual-connect-video/

Delivered at Casual Connect Asia 2015

If you've succeeded in small ad campaign it doesn't guarantee that you’ll be able to transform your success into large campaign in naive way. In this lecture you will see how to succeed in scaling small ad campaigns into thousands of installs using Poisson prediction models. Also we will discuss some other math approaches.



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Dmitry Shkolikov
myTarget Ads Platform
Casual Connect
Casual Connect Asia 2015
Advertising
Marketing