Building a Successful Mobile Portfolio | WYNANDS

Channel:

GameDaily Connect

Subscribers:

11,400

Published on June 30, 2015 2:16:18 AM ● Video Link: https://www.youtube.com/watch?v=R2rrET1F8Qc

Duration: 26:00

113 views

0

Download Slides: https://www.dropbox.com/s/247reaveo7lrbq3/MarioWynands_CCASIA_2015.pptx?dl=0

Delivered at Casual Connect Asia 2015

A viable strategy towards commercial success in mobile is to build a strong portfolio of product to spread financial risk, improve discovery, and better grow and monetize a fan base. In this lecture, Mario explores how PikPok has grown a successful mobile portfolio by leveraging company strengths, strategic partnerships and licensing, well considered content choices, and “playing to the audience”. In exposing the information, processes, and “rules” that support this process, attendees will gain insight that they can apply to their own business and content plans.