Optimal Marketing Strategies over Social Networks

Channel:
Microsoft Research
Subscribers:
345,000
Published on ● Video Link: https://www.youtube.com/watch?v=QKu7eUI6ff4


Duration: 45:07
527 views
2

How can a monoplist seller use social network effects to increase revenue earned? We identify a family of strategies called 'influence and exploit' strategies that are easy to implement, easy to optimize over and approximately optimal. Based on a paper that will appear in WWW 08. This was work, jointly with Jason Hartline and Vahab Mirrokni (MSR Redmond), while Mukund was an intern at MSR.



Other Videos By Microsoft Research


2016-09-06Reliable Communication for Datacenters
2016-09-06End-to-end Security for Web Applications : A Language-based Approach
2016-09-06Statistical Inference for Efficient Microarchitectural Analysis
2016-09-06ZebraNet and Beyond: Collaboration in Sparse Mobile Networks
2016-09-06Game and Market Equilibria
2016-09-06Extensible Overlay Networks for Stream Processing and Dissemination
2016-09-06Power-Aware Platform Design for Wireless Sensor Networks
2016-09-06Opportunistic Spectrum Access via Dynamic Resource Allocation
2016-09-06Numerical algorithms in material science
2016-09-06Kluge: The Haphazard Construction of the Human Mind
2016-09-06Optimal Marketing Strategies over Social Networks
2016-09-06Earth: The Sequel- The Race to Reinvent Energy and Stop Global Warming
2016-09-06Learning Rules for Textual Entailment
2016-09-06Dynamics of real networks: patterns and algorithms
2016-09-06Attribute-Based Security and Messaging
2016-09-06Statistical Spoken Language Generation of Stylistic Variation
2016-09-06The Quest for the Minimal Hardness Assumptions
2016-09-06Delimited and Composable Continuations in PLT Scheme
2016-09-06Critical Data Protection for Reliability and Security
2016-09-06Multi-view approaches for camera calibration and image-based modeling
2016-09-06Securing the Web With Decentralized Information Flow Control


Tags:
microsoft research