Our obsession with AI shouldn’t get in the way of good UX
0Our obsession with AI shouldn’t get in the way of good UX.
Artificial Intelligence is the big buzzword of today. If you are a digital designer, there’s a good chance that a quick scroll through your RSS reader, Twitter feed, or Slack channels will show you more instances of the term “AI” than you would see just a year ago. New products being launched, journalists speculating how many years it will take for robots to take over the world, experts giving their opinion about how to design for AI.
Our entire industry is rushing to launch the world’s first AI-powered _______ (insert a product category here), without a proper use case or business case for it.
It doesn’t matter how it is going to be used, or by whom. What matters is to be the world’s first. Whatever it is. As long as there’s AI powering it.
In the next few months, every vertical of every industry will start to attach the AI-powered label to all its products — as well as its variations “AI-enabled”, “AI-driven”, “AI-controlled”. It’s a process that has been happening in the last one to two years and will only intensify moving forward.