PLAYSTATION TEAMS UP WITH TRAVIS SCOTT AND PAUL GEORGE #ps5 #travisscott #paulgeorge

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United States JASUN PLAYZ
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Published on ● Video Link: https://www.youtube.com/watch?v=Hz-WryRrvDM


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In this article we discuss the marketing strategy Playstation has implemented with PS5. It seems as if Sony is marketing the Playstation 5 as a lifestyle product in the same way Apple markets their products. For this opinion we dive into two specific campaigns that Sony has initiated thus far. One campaign involving Pop Culture Icon; Travis Scott (Cactus Jack), as well as NBA player Paul George (PG 13).

Sources:
The Playstation Blog
https://blog.playstation.com/2020/10/23/watch-travis-scotts-new-ps5-video/

The Playstation Blog
https://blog.playstation.com/2021/05/04/paul-george-playstation-back-together-with-the-pg-5-playstation-5-colorway/

IG: instagram.com/jasun.playz



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