Duration: 30:53

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Build apps that work effectively and meaningfully not only for smartphone users today but also for the next billion users who will be connected for the first time in the coming years. Designing for emerging markets, which are expected to drive 80% of global smartphone growth by 2020, means recognizing the key challenges and design the right app experiences to overcome them.

At minute 16:41, hear best practices from Hugo Obi, co-founder of Nigerian games developer Maliyo.