Playtime 2016 - Predicting lifetime value in the apps world

Channel:
Android Developers
Subscribers:
1,350,000
Published on ● Video Link: https://www.youtube.com/watch?v=mmLukrKMSnw


Duration: 39:14
1,845,171 views
116

Deepdive into lifetime value models and predictive analytics in the apps ecosystem. Tactics to get the most out of identified segments and how to upgrade their behaviours to minimise churn.



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Tags:
Google Play
Android
Playtime
apps
lifetime value
LTV
monetisation
business models
Jakob Kalbfell
product: android
fullname: other
Location: other
Team: Ecosystem
Type: Live Event
GDS: Upload only
Other: NoGreenScreen