Columnist Sam Barberie talks about how important data is when making web3 games, especially market intelligence and consumer insights. They say that ignoring these factors can hurt the success of game development in a world where competition is growing. He says that as the web3 gaming space gets more complex, it is no longer a good idea to rely only on social media promotions and luck. Sam Barberie uses his own experience working with different game publishers and developers to show the big difference between companies that understood how important data was to their success and those that didn't. They say that it's important to understand contextualized data, competitive intelligence, and trends data in order to make, monetize, and scale successful games. Sam asks people to look at the market capitalization of companies that put data first and companies that didn't. This will help them make their case. The implication is that companies that made decisions based on data were more likely to get higher market valuations.
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