"American Icon" is a non-fiction book by Bryce G. Hoffman, published in 2012. The book tells the story of the near-collapse and subsequent revival of the Ford Motor Company under the leadership of CEO Alan Mulally. Hoffman chronicles Mulally's efforts to transform the company's culture, streamline operations, and refocus on producing high-quality vehicles that met the needs of customers. Mulally's leadership style, which emphasized transparency, collaboration, and accountability, is highlighted as a key factor in Ford's turnaround. The book explores themes of leadership, organizational change, and the challenges facing the American automotive industry in the early 21st century. It is based on extensive interviews with Mulally and other Ford executives, as well as research into the company's history and operations.
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