Plot summary, “So Yesterday” by Scott Westerfeld in 5 Minutes - Book Review
0"So Yesterday" is a young adult novel written by Scott Westerfeld. Published in 2004, it follows the story of Hunter Braque, a trendsetter and coolhunter who finds himself caught up in a mysterious adventure in the world of advertising and fashion.
The protagonist, Hunter, has a keen eye for spotting and capitalizing on the latest trends. His job involves working with corporations to identify emerging trends and consumer behaviors. However, one day he encounters a young girl named Jen, who introduces him to a secretive underground group called the "Innovators."
As Hunter delves deeper into the world of the Innovators, he discovers that they are not just trendsetters but also agents of change, challenging the manipulative tactics used by advertisers and corporations. Together, Hunter and Jen unravel a plot involving a powerful sneaker company and its plan to control consumer behavior.
Through Hunter's perspective, "So Yesterday" explores themes of consumerism, advertising, and the power of trends. The novel raises questions about the influence of media and marketing on society, and the ways in which trends shape our desires and behaviors. It also examines the role of individuals in challenging and subverting the status quo.
Scott Westerfeld's writing style is engaging and fast-paced, making "So Yesterday" a thrilling read for young adult audiences. The story combines elements of mystery, adventure, and social commentary, providing an entertaining and thought-provoking exploration of the world of advertising and consumer culture.
While "So Yesterday" is a standalone novel, it remains a popular choice among readers who enjoy Westerfeld's unique blend of contemporary settings, social critique, and compelling storytelling. It offers a fresh perspective on the power dynamics of popular culture and invites readers to question and challenge the influence of trends in their own lives.