Porsche Brand Store Stuttgart
0Porsche Germany is opening its first brand store worldwide in the Dorotheen Quartier in the heart of downtown Stuttgart. The opening ceremony will be held as part of an exclusive evening event on 13 October. The endeavour centres around the brand purpose: Driven by Dreams. The store will open to the public from 15 October.
New location in the heart of the city: with the ‘Porsche Driven by Dreams – the Brand Store in Stuttgart’ retail format, the sports car manufacturer is creating a space with an ideal downtown location where the brand and brand purpose can be experienced up close and personal. The opening also underscores the commitment of Porsche to its home city.
Porsche puts life's dreams in the spotlight
Under the title "Dreamers. On.", Porsche’s Marketing Communications department is implementing a long-term global attitude campaign.
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“At the Porsche Brand Store, we make the brand purpose ‘Driven by Dreams’ something you can grasp and understand on the spot,” says Alexander Pollich, Chairman of the Executive Board of Porsche Deutschland GmbH. “Here, visitors will come into contact with the brand in a completely new way. Together with familiar and some new partners, we will not only present our sports cars, but also a huge range of products and event formats – all related to the theme of dreams. We also offer all options for those interested in buying: from the initial configuration to pre-ordering their dream vehicle – not least thanks to the many digital touchpoints in the store.”
Cars can be pre-ordered online at the Brand Store
Over an area of more than 300 square metres, current models and rarities from the Porsche Museum will be shown in changing exhibitions – each accompanied by thematically related art installations. This includes ‘Dreamer Objects’ of famous faces who have realised their lifelong aspirations and personal objects with inspiring stories. Partner companies of Porsche will also exhibit limited editions of their products. Customers can purchase selected Porsche Design items in the Brand Store too. A bar with a lounge area invites visitors to linger. To really boost the feel-good factor for guests, the Brand Store’s catering and beverage offerings will be provided by local and regional partners.
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