Postcards from Slovenia as seen on Eurosport
66The 26th Tour of Slovenia road cycling race is one of the best promotional messages the country could send to the world ahead of summer holidays.
Sport lovers were able to follow the race on Eurosport 1 in more than 10-hours direct broadcast of the race and combined advertising.
Through coordination meetings and promotional materials, the Slovenian Tourist Board was also actively involved in activating municipalities through which the stages of the race run, so that they could present themselves as best as they can during the live broadcast.
It again proved to be a very hard and exciting race, with very tight racing and number of fans on the roads of all five stages.
130 cyclists were entered the battle for the green jersey, while racing in five stages around Slovenia. Sports lovers followed the 26th Tour of Slovenia race live as it was broadcasted over TV Eurosport 1 last June, the reach of which ranks it at the very top of global media.
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