Game:

Fallout 3 (2008)

Duration: 0:57

9,199 views

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http://fallout.gamepedia.com/wiki/Prepare_for_the_Future

Prepare for the Future (prepareforthefuture.com) was a viral advertising website created by Bethesda Softworks, the AKQA advertising agency and Gasket Studios animation and design company, where you can watch several short live-action movies - pre-Great War ads from the Fallout world as well as a guided tour of Washington D.C.

Each of the movies also has some interactive elements connected with what they advertise. They are all done in the style of a 1950s Nuclear family archetype and 50's educational movies as well as 1950s visual effects and film quality. These short live action sequences never break character or destroy the feeling that this actually is from Fallout's alternate timeline.

Transcript:


Narrator: Traffic is terrible and getting worse every day. Go Metro. Avoid pollution, congestion. It's the smart way. Remember, on Sundays everyone rides free. And now, meet the Metro Protectron.
Protectron: Tickets please.
Narrator: Metro's newest answer to your commuting calamity.
Protectron: Tickets please.
Narrator: He's programmed for speed, efficiency, and friendliness.
Protectron: Good morning. It's a great day.
Narrator: See why the Metro Protectron makes you commute faster and safer.
Protectron: Tickets please.

© 2008 Bethesda Softworks LLC, a ZeniMax Media company. All Rights Reserved.

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