Project Briefs: Impacting Impact: Maximizing Your Game's Reach, Stickiness, and Sustainability

Channel:
United States Games for Change
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6,990
Published on ● Video Link: https://www.youtube.com/watch?v=Q1E14Jvy04c


Duration: 48:36
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To achieve success in education gaming, developers must focus first and foremost on creating unique approaches to learning to inspire students and educators alike. In today’s landscape, that often means hyper-personalized, adaptive and measurable. With that comes a fear about data use from stakeholders who live near and far from the classroom, including parents, advocates, and legislators, and that fear has been strong enough to derail even the most well-funded businesses. Learn what it takes to navigate this environment safely, building a foundation for success today, building trusting partnerships with schools and a pathway to growth in the future.

Building a great game for change is a challenge. Maximizing its impact is also a challenge! Come learn from teams about the work they've done to increase the reach, stickiness, and sustainability of their games. How can we more effectively distribute our games, maximize their audience, lengthen their lifespan, and make them more personal?

Speakers:
Mark DeLoura (Executive Director, Level Up Games)
Peter Stidwill (Executive Producer, FableVision Studios)
Clara Prieto (Global Brand Marketing Manager, Google)
Emma Cofer (Lead Brand Strategist, Platforms & Ecosystems, Google)
Shannon Frederick Meneses (Executive Producer, Learning Games Network)
Linnette Attai (President, PlayWell, LLC)
Brian Alspach (Executive Vice President, E-Line Media)



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Tags:
games for change
g4c