Purpose-Driven Branding: How Mahindra Harnesses Culture, Creativity & Arts | Storyboard 18

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Published on December 5, 2024 12:00:00 AM ● Video Link: https://www.youtube.com/watch?v=cCuYAYdIp_s

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Not about peddling products: Asha Kharga, global Chief Customer & Brand Officer of the Mahindra Group, speaks to Storyboard18's editor Delshad Irani about Mahindra's way to build brands and businesses with a deep sense of purpose, using the power of culture and creativity. Activating the arts is one part of that strategy. Listen in for more.

Watch the full conversation on Media Dialogues with Storyboard18.

Watch on Media Dialogues With Storyboard18 on Wednesday, Saturday and Sunday.

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