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17 Tips for Writing Effective YouTube Descriptions (Free Template Included)
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A good YouTube description can spike your audience’s interest and result in longer watch times, better view counts, and even new subscribers. Plus, it can help with YouTube SEO, allowing YouTube’s algorithm to understand your content and suggest it to new users, further boosting your YouTube stats.
Writing these descriptions is an important part of your overall YouTube strategy. But how do you craft descriptions that work? Here are some of our favorite tips about how to fill in that YouTube description box.
Table of Contents
What is a description on YouTube?
17 tips for writing YouTube descriptions
YouTube description ideas
YouTube description templates
What is a description on YouTube?
There are two types of descriptions that every marketer needs to know:
YouTube channel descriptions. The text on your channel’s About page. It helps viewers understand what to expect from your brand and can be used to explain why they should subscribe to your channel.
YouTube video descriptions. The text below each video. It helps viewers find your video content and convinces them to watch it. It can also include links and any additional information relevant to your video.
17 tips for writing YouTube descriptions
1. Be specific
Your choice of keywords is important for both YouTube channel and video descriptions.
The keywords in your descriptions will help YouTube’s algorithm understand, categorize, and surface your content. The more specific the keywords are, the better.
For example, for a video about writing descriptions for YouTube videos, internet video text will be a less useful keyword than YouTube video descriptions.
2. Do keyword research
Not sure what keywords to use? Tools like Google Ads’ Keyword Planner and Google Trends can help you get started.
Google Trends, for example, will help you understand if a keyword you’re considering is trending. You can also use the tool to decide which keywords have a higher search volume.
Google Trends keyword search volume
Source: Google Trends
3. Use searchable keywords
More and more people find YouTube videos through Google searches rather than through YouTube itself.
Combine keywords based on YouTube and Google search trends to maximize your video’s discoverability.
To see how much potential a specific keyword has to show up in Google search results, simply… Google it. If you notice YouTube videos at the top of the search results page, you’re on the right track!
guitar for beginners Google search
4. Know how to use keywords
Once you’ve identified your keywords, it pays to know how to include them in your descriptions’ text.
Aim to use two or three related keywords in each channel and video description. For videos, the main keyword should also appear in the title.
Repeat each keyword two to three times in the description to make them stand out to YouTube’s algorithm.
But avoid repeating the keywords too often, or you risk being penalized for keyword stuffing.
5. Know where to use your keywords
Your primary keywords should appear at least once in the first three sentences of your description (or above the fold, a.k.a. the “SHOW MORE” button).
YouTube’s algorithm — and viewers — pay the most attention to this part of the description, so don’t wait until the end to say what your video or channel is about.
6. Track which keywords work for you
Once you’ve started writing keyword-driven YouTube descriptions, you can use YouTube Analytics to see where your traffic is coming from.
YouTube analytics traffic source
Source: YouTube Creator Academy
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