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GAME is setting out to make its name synonymous with personal service from gamers, for gamers. This will be reinforced by a nation-wide overhaul of the in-store experience and a new ambitious and cutting edge marketing campaign. There will be the personalisation of stores nationwide where helpful staff with expert gaming knowledge will proactively engage with consumers on product recommendations and the best value deals. The stores will also be outfitted as buzzing gaming hubs where no two visits will be the same.
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